Commentary: Blogs

“We are what we repeatedly do. Excellence, therefore, is not an act, but a habit.” – Aristotle.

I travel in circles that throw words around like “Search Engine Optimization” and “Hyper Targeted Content”. The focus is often finding some key words that you want your blog or website to be found by when searching the almighty “Googles”. But what I have found is that those people have 4+ blogs, with different URLs and very often post inconsistently. We all know that Google likes new food regularly, just like humans. When someone has multiple blogs with separate URLS and content that is more than a month old, what good is that really doing for your business. In so many ways you can segregate your data, pulling in all of that SEO market capital for one blog that you update. Here’s a new concept for the blogosphere: Succinct Data Optimization. How about you just post your information to one blog; I’m pretty sure your regular readers would appreciate it.
We talk so often about Social media and how you shouldn’t keep your public and private lives separate, so why do it on your blog?

If you’ve ever taken a sales course, you’ll hear this phrase: “We do business with people we like and trust”. Trust comes from expertise and trust comes from personal rapport. People will like or dislike you for what you have to say. We like people who are real, who have the same frustrations, who’s life may mirror our own.

I’m sure you’ll end up with more regular readers by being yourself – and the more people like you; the more likely they are to do business with you.

Think about it.

3 Comments Add yours

  1. excellent point as per usual Schnik. now if you’ll excuse me, I have to go delete some blogs…

  2. Mary Rarick says:

    You preach it, and I’ll turn the pages. Great post, Nick.

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