The views reflected here are my own and do not represent the organization I work for. That being said, this post is Real Estate related; therefore, if you don’t care about real estate, you can skip right by.
Recently there was a big Whoop-Ti-Do about a new blog that was being created. This blog is being written by some pretty great people in the Real Estate Industry, some heavy hitters. This blog will focus on agents who are Mac compatible.
What I find in the industry—and someone please correct me if I am wrong—is that as a consumer, I don’t care what kind of computer you’re using, I just care that you can find me a house. Your showing me a house on your iPhone/iPad is not going to make a greater difference to me than you emailing me a print out.
As a trainer in the industry, I find that a great deal of agents are still struggling to figure out email, yet there is a push in this industry to have the “Latest, Shiniest, Greatest” thing. I guess if you’re an agent who has all that figured out, then great. This makes you a technology star in this industry. The question really boils down to: What are your clients looking for?
I’m a Gen-X’er who owns two computers (a desktop and a laptop), who teaches real estate technology and basic computer skills, who carries two separate phones, neither of which is an iPhone. Who thinks it would be great if people could use spell check.
As a consumer, what do I care what type of computer/technology you’re using? The real question is: Can you find me a house?
All the technology in the world isn’t going to make your consumers feel better. If it makes your life better, that’s great. I’m all for it. If it doesn’t help you understand inspections, contracts, or basic people skills, you’re going to sink in this industry and sink fast.
It seems to me, the only people who care about what type of technology an agent is using is the agent themselves. A cooperating agent doesn’t seem to care, a broker doesn’t seem to care and your clients probably don’t care. This all boils back down to the “Real Estate” image. Does driving that BMW make you seem more successful? Wearing that Armani Blazer? All the gold jewelery? Carrying the iPad. None of these things actually make you more successful, it’s hard work that makes you more successful.
Just my opinion.