12 comments on “Following the Pack (or not)

  1. Frankly it doesn’t matter whether the book publisher wants to call it “marketing” or a “launch” or whatever.

    Your brand is whatever folks perceive it to be. If they perceive you to be a spammer, then you’re a spammer.

    • Thanks Aaron, That’s the truth about Social Media marketing vs. traditional marketing. Social media may gives you faster results but also opens you up to instant reactions. Traditional marketing may give you a shield, but they’re more likely to tell a friend, than you.

  2. I agree 100% with both you and Aaron’s comment. Funny how over the last couple days you have really made me take a step back and ask what do I truly believe in – and how do I want to present myself – thanks for keeping it real, and not being afraid to be you.

    • Thanks Thesa, We should all look at how we want to present ourselves. As business people on social media, you have to look at two things, how you want to be perceived personally and how your want your businesses’ image to be perceived. Thanks for the comments.

  3. Is it irony that it appears the substantial conversation that came out of the Serengeti chat was about how they were marketing the book in Social Media. You and Cheryl wrote great fantastic posts.

    • Truly. It’s telling. Generally I believe the book to be conceptually fantastic. I just think this was a pretty poorly executed action. But that’s marketing, much like press, even the poor stuff is effective.

  4. Excellent post, Nick. I’ve really appreciated the perspectives of the posts on this issue that you & Mike have written. I know that this is a tough stand to take as it is an industry that you both work in which could impact your own personal reputations which makes me respect you both even more.

    • I don’t think this is about reputations. There’s some serious truth to making sure your perception is the intended outcome. While this will probably fall on deaf ears, there’s a hope from me, that someone, somewhere will take from this just a little more care when planning their marketing efforts, or maybe not.

  5. Everyone has an opinion, each one important. With the proliferation of social media everyone now also has a vehicle to voice it. That’s great, but also extremely complex to grasp and manage. One thing is for sure – the diversity of opinion is showing us all how we can each improve the way we live in this new “open” and “transparent” world. I appreciate your comments and hope that you will one day read and enjoy the book. May the encouraging message it carries still touch the lives of many people in a positive way.

    • Thanks for your form response. (I saw the exact same one in another blog post.) For purporting to be an expert in Social Media, you should at least attempt to be genuine. Thanks for stopping by. Good luck with your book.

  6. Pingback: Giraffes Have Long Necks. | Schnikisms

  7. Pingback: Top 11 Posts of 2011 | Schnikisms

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