Monthly Archives: June 2011

If Everyone Else Is Doing It…

My mother has always used the line on me: “If everyone else jumps off a bridge, would you?”

DSCN0092

In many industries, your competitors set the tone, right? No, you should set the tone, your customers should set the tone, you should do what works for your business, not what you’re being told to do.

I was at an industry conference where almost every presenter told the audience that they: Must have an iPhone, iPad and must be doing video, or they’re going to be left behind by their competition. Now, I’ve been vocal about my displeasure of the sense of inferiority that iPhone users level at other phone users. “If you don’t have an iPhone, then you don’t have an iPhone,” the commercial states. Well, you’re right, I don’t have an iPhone, I made an informed decision when I purchased my smart phone.

I looked at the iPhone and I didn’t want it. Pure and simple. That’s my personal experience.

In the real estate industry I spend a great deal of time talking about smart phones, tablets and other “latest, greatest” devices that each agent “must have.” In this day and age, agents should have: A computer, a phone and a lockbox key. I’ve seen agents who are successful, who do not own a car.

All the rest is just additional toys. More things to charge at night. More things to fuss over, taking you away from your core business. I’ve written many times on here about doing things well, not because they make you cool.

This goes for blogging, video or technology. Sure, some of your competition is doing it, right now less than 1% of agents are using video. Will it set you apart, sure, is it immediately necessary? No.
Blogging is something that you should enjoy doing, it’s a commitment if your doing it for business. You have to set a publishing schedule, constantly create new and fresh content, otherwise, you’ll end up looking stale and people will stop looking.
As for technology, ask yourself this one question, “What problem are you trying to solve?” If you don’t have a problem, other than someone is telling you to jump, then you don’t need a solution. Sure, technology is fun, but having something in your hand is not going to immediately put something in your wallet.

Soap Bubbles
(Used under creative commons, thank you dmelchordiaz!)

Do the basics well, Do what you love, and the rest will fit naturally.

SchnikIt, he said.

I’ve started a new blog… It’s a photo blog. Some of you may be familiar with my “Random Camera Phone” albums on Facebook. They’ve become MASSIVE and I thought, wouldn’t it be great to have them on my own little piece of the web?

Currently the web address is: Schnikit.wordpress.com

I’m fighting with my domain registrar, soon you’ll find my lovely vision at: www.schnik.it – When I snap it, I’ll SchnikIt!

Feel free to subscribe to it, if you’d like. 🙂

Small Things

“Don’t sweat the small stuff,” they say. Show me a person who doesn’t notice the small things and I’ll show you a person who notices nothing.

In my life, in the last twelve months, I’ve had some major events, most of which I’m able to deal with without issue. It’s the little things that impact me the most. It’s easy to say the little things aren’t important, they should run off your back. I disagree, the little things are the ones you deal with from day to day, moment to moment, instant to instant. Those are the things you reflect on when you take a moment to breathe.

In the last couple of days, I have been hypersensitive to the little things. Not making them bigger, mind you, just more aware of how the little things affect me. When things I have asked for, haven’t been done. How things I’m told cause me to react. I guess you could say that I’m more reflective on my setting, my surroundings and more aware of my state of mind.

Shostakovich and Stalin
(Used under creative commons, thank you Mait Jüriado!

I’m not sure why these changes are happening at this precise moment or, why I felt inspired to write about them to you. But I thought I would tell you that I’m watching the little things, because the really do matter.

Some people do all the right things, even the small stuff. Some people miss the mark because they can only see the big picture.

At least they do, to me.

If personality is an unbroken series of successful gestures, then there was something gorgeous about him, some heightened sensitivity to the promises of life. – F. Scott Fitzgerald

It Spoke to Me

For those who know me, they know I’m a pretty big Lady Gaga fan. I love that she lets her freak flag fly in the wind and sets her sails in the face of strong winds. Her music has broken through many of my moods. This time is no exception. Today while I was in the car, I found myself drawn to one of the songs from her latest album, “Born This Way.” Although I couldn’t understand quite all of the lyrics, I found myself replaying it over and over.

When I got home tonight, I fired up my trusty search engine and typed in “Lady Gaga Lyrics Hair” and I pulled up the song on my ‘puter.

Then I listened as I read. The following things jumped off the page and slapped me in the cerebral cortex.

I just wanna be myself,
And I want you to love, me for who I am.
I just wanna be myself,
And I want you to know, I am my hair.

No wonder I’ve been drawn to this song. I’ve been thinking the same thing for a while now. But wait, there’s more…

I just wanna be free, I just wanna be me.
And I want lots of friends that invite me to their parties.
I don’t want to change, and I don’t want to be ashamed.
I’m the spirit of my hair, it’s all the glory that I bare.

I don’t want to change, but I don’t want to be the same either. I just want to be who I am, who I become or who I’ve already morphed into.

I’ve had enough, I’m not a freak.
I’m just here trying to stay cool on the streets.

Anyway, I thought I would share it with you. If you want to experience the moment I had, I used this page and I’ve embed the song below.